This discussion will address the selection process and the merits and de-merits of programming based on talent. This seasoned group of professionals will share their insights and secrets surrounding the art of programming. Attendees will walk away with a cursory look into the behind-the-scenes decision-making process.

This dynamic discussion will address the role of film festivals in theatrical distribution and their relationship with the key industry players.  Discussion points include frictions between festivals and distributors, festivals learning from distributor’s practices, defining “festival film”, latest trends in film distribution.

Don’t miss the closing session of the first day in Paris, we will be honoring the team of The Artist with a special award for Best Festival Film of The Year.  Following the presentation, we will sit down with Michel and his team for an exclusive conversation about his festival strategy and their experiences on the circuit.

Ask a festival what they wish and it is usually that they want to include a market to get more buyers and better films. But is it really achievable, practical and desirable?  How does one create a market and will it benefit the festival? Hear and learn from the world's largest market directors about the challenges and benefits of the film market experience. 

Jérôme Paillard

How will the ailing European and world economy be impacted when the usual sources of revenue are drying up? What makes some festivals have a recognizable "face" while others struggle in the grey zone? Festivals need to stop thinking - whether openly or in secret - that to be perceived as unique, they need "stars" in the attendance. The true star of a festival is its atmosphere, and one strategy that has proven useful in achieving it is fostering a relationship with local authorities, from easing the considerable festival logistics to helping look for new ways to secure economic benefits. Leveraging local assets and markets will take you from the shadows into the spotlight and benefit you and your community. Learn from these savvy directors how they brought their festivals into the black.

Wondering how you can ink more sponsorship, sign multi-year deals or just trying to solidify your selling strategy? If you answered yes to any of these questions your festival can’t afford to miss this panel. Hear examples of proven branding and sponsorship strategies to target, pitch, contact, and retain sponsors year after year.